Shop · Opening with the first region
Wearable, notadvertising.
Heavyweight cotton, waxed canvas, and enamel over steel, marked with the heritage emblem and nothing else. Clothing you would wear into a feed store without it announcing anything about you.
Not open yet
You cannot buy any of this today. The range below is real and the design is finished, but the shop opens alongside the first region — and a checkout that cannot take payment is worse than no checkout. This page exists so you can see what is coming and be told when it is orderable.
The range
Six pieces. No more than that.
A small range of things worth owning beats a catalog of things with a logo on them.
Heavyweight field tee
Heavier cotton that holds its shape after a season of tailgates and truck seats. Cut to be worn, not photographed.
Cotton · earth tones
Waxed canvas cap
Six-panel, waxed cotton canvas, unstructured. It gets better looking as it gets beaten up, which is the whole point.
Waxed canvas
Brushed fleece hoodie
For cold mornings on a stand and the drive home afterwards. Heavy enough to matter in November.
Brushed fleece
Enamel camp mug
Speckled enamel over steel. Survives being dropped on a tailgate, which is the only durability test that counts.
Enamel over steel
Insulated bottle
Vacuum-insulated, powder-coated, sized to fit a pack pocket and stay hot from dark until midday.
Vacuum insulated
Heritage emblem patch
Embroidered, sew-on. For a pack, a vest, or a jacket that has earned one.
Embroidered
How it will work
Printed on demand, shipped to you.
No minimum orders, no dead stock, and a wider size range than a small brand could otherwise carry.
Made when you order it
Nothing sits in a warehouse. It also means we are not asking anyone to fund an inventory gamble before the platform has earned it.
Shipped direct
From the printer to your door, with tracking. Contiguous US at launch; wider shipping once there is volume to justify it.
One checkout, one account
You buy it here — same account, same address, same order history as everything else you do on HunterPass. No handoff to a storefront you've never heard of.
Materials
What it is actually made of.
Stated up front, because 'premium' means nothing and a fabric weight means something.
| Piece | Material | Why |
|---|---|---|
| Field tee | Heavyweight cotton | Holds its shape instead of going shapeless after six washes |
| Cap | Waxed cotton canvas | Sheds a light rain and improves with age |
| Hoodie | Brushed fleece | Warm enough to matter on a November stand |
| Camp mug | Enamel over steel | Survives a tailgate drop |
| Bottle | Vacuum-insulated steel | Hot from dark until midday |
| Patch | Embroidered | For something that has earned one |
Colorways follow the brand palette — umber, basalt, parchment, sage, and a copper accent. No camo, and no large chest print.
When it opens
One email, when there is something to buy.
The same list the rest of the site uses, and the same rule: we do not email you otherwise. No launch countdown, no early-bird sequence.
Tell me when it opens
Two fields. Your role decides everything else you hear from us.
Shop questions
Fair enough to ask
Can I buy any of this right now?
No, and rather than put a checkout in front of you that cannot take payment, we would rather say so. The shop opens alongside the first region. Leave your email below and you will hear when it does — the same list, and the same rule about not emailing you otherwise.
Why is there a shop page if the shop is not open?
Because the range is real, the design is done, and people ask. A page that shows what is coming and admits it is not orderable is more use than no page — and considerably more use than a storefront where every button returns an error.
Is this print-on-demand?
Yes, printed and shipped on demand rather than held in a warehouse. It means no minimum orders, no dead stock, and a wider size range than a small brand could otherwise carry. It also means we are not asking you to fund an inventory gamble.
Will there be camo?
No. There is nothing wrong with camo and most of us own plenty, but it is not what this brand is. Earth tones, honest materials, and a small emblem — clothing you would wear into a feed store or a restaurant without it announcing anything.
Do members get anything?
Founding members and the first clubs on the platform will get something, and we will work out what once there are founding members and first clubs. We are not going to invent a loyalty program before there is anybody in it.
Looking for the brand assets rather than the merchandise? The brand kit has the logo family, palette, and usage rules.